Yanik Silver is your typical successful internet entrepreneur. He had a problem though he found that money was not everything so his business evolved to one where he helps others do businesses that do good in the world.
Like many who have cut their teeth in the online marketing world, he came up with a system that he could use to share his ideas. That is what this book is about. It takes the wisdom gained from looking at many different businesses that do good in the world as well as sell products and puts it into a system that he can share with others. This system makes it easier to find examples that you can use to design ways of doing good into your business.
It is not just about being charitable at certain times it is about how to hardwire a charitable aspect into your business so that you can both grow your business and help others at the same time. It is a book for business people not just Christians. The writer was brought up in the Jewish community although he does not claim any particular spiritual allegiance today.