In the beginning, I saw how important it was to start with small projects that helped people develop their skills. I could not see how anyone could jump into a business without starting small and building up their skills. I had tried jumping in the deep end with some things and nearly drowned before I learnt to swim.
This though was something slightly different. This was people who knew what they were doing as they had the skills and ability. The issue here was that they were taking the plunge with a big project and rather than diving into the deep end they were learning to paddle first.
Many people have a business idea but then have no idea how to test it so that it is improved as it develops. This book outlines a number of principles that will make it so much easier to develop a successful business because it explains how to use trial and error in a systematic manner. Few businesses get it right the first time around. There often tweaks to do before a product is sold in sufficient quantities to make it viable.
This really is a treasure. When I read it so many things fell into place in terms of what I have done and am doing. I also realised that the principles it espouses would be useful just about any business. I don’t often read business books more than once but I have this one.
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